Distressed denim, printed parkas, and clean, casual looks epitomised Baartmans & Siegel’s Spring/Summer 2016 collection …
To introduce our brand new section on PAUSE online, ‘Instagrammer Of The Week’. Each week we will be interviewing a stylish guy from Instagram, picked & selected by our editors, to spread the inspiration that we all continuously LIKE. This week we introduce… @Alkarus.
You’ve probably seen him reblogged all over Tumblr, constantly liked on Instagram and posted onto your social feeds. Well PAUSE got the chance to catch with the French-based blogger, Alkarus, to discuss his growth on Instagram and personal style.
Why did you decide to start an Instagram?
I didn’t think my style would be as liked and supported as it has been. That’s why I didn’t start with a blog. Instagram allows freedom, I don’t owe anyone anything. I prefer to often post my outfits for the people who support me, than for a brand who will offer me products.
It’s banal that brands can contact you to promote their products but I will accept if this is a brand that I’m a fan of. For the moment, I prefer to refuse the propositions and wear my own clothing – even if I can’t often post outfits. I really like to show my own style.
What’s your favorite Instagram photo that you’ve taken?
Probably the one where I walk in white and grey…It represents my style well. Minimalist.
Thank you. I mix up several styles by trying to get a minimalist style. As Henry D. Thoreau said “Simplicity is the ultimate sophistication”. So I strive for the simplicity.
My style is the reflection of my daily life. Architecture can influence me or the man who walks beside me can also. I like to analyze styles that I see in order to understand what I can do, but above all what I must avoid doing aswell. The most important thing for me is to avoid the dress error. Whatever type of style, it can look good If you don’t make any dressing errors.
How important is Instagram to fashion?
That depends. If it is used like a streetstyle blog it is a good way of communicating. If it’s like a brand for example, Instagram can add value – but that’s all. Incidentally, nowadays many brands start-up on Instagram… But that’s too fragile. Many brands have built their image without Instagram. However, Instagram has allowed followers to see what goes on behind the scenes.
Are you planning to branch out due to your Instagram success/popularity?
I don’t know if you can call it success but it’s true I have gained good support. I have projects about fashion but that’s not due to my Instagram.
Tips for other Instagrammers?
The only tips I can give: be patient and stop buying followers.
Do you want to become the next Instagrammer of the week? Email us your photos, Instagram page, and blog if you have one to firstname.lastname@example.org.
Interviewer: Ernela Vukaj