VFILES & Mountain Dew showcase a Coachella capsule collection. The New York-based VFILES recently joined …
Tell us who you are and what you do…
I’m Mago, 20 years old, originally from Russia and working as a designer and Creative Director
in Fashion, Illustration and Graphic.
Describe your personal style in three words?
Aggressive — Detailed — Dark
Would you say your art and your style goes hand in hand with one another?
Yeah kind of. You know, when working in Illustration my work depends on my mood, my surroundings and the music I’m listening to. Through that I get inspired which colors and compositions to use, I think it’s pretty much the same with my outfits. I just do and wear the way I feel in that moment, though I never wear too much color.
Where do you get your inspiration from?
Mostly from music, I listen all day to music. I try to not look too much on social media for style inspirations as I like to have my own style and combine things the way I think work best, the same goes for my art.
How important is Instagram to you?
At first I didn’t think it would be that much important, now it’s different! I use it all the time to keep track of what happens in the fields of my interests — Music/Fashion/Art. I’ve been blessed to have been getting well recognition from Instagram and being able to inspire, which is amazing, because that’s what I’m here for, whether it’s my art or my style. Also I’m grateful to count a-List people as editors from big fashion magazines, top positioned people at brands and a couple of celebrities to my following, so that gives me an extra motivation and push to get better and better at what I do.
What’s your most favourite part about an outfit?
Sneakers. My outfit depends on the Sneakers I choose. Also, accessories, because I believe in details :).
Name three designers that inspire your style…
Raf, Slimane and Rick.
We see you’re moving to London permanently soon, what’s with the location change?
I have accepted a new Job at a well-known brand, more information will be provided soon on my Instagram!
Do you see London as the fashion capital of the world?
I can’t really decide between London and Paris, I prefer London for the more street style though as it’s more of my personal style.
3 tips for other Instagrammers to grow their followers?
– Bring a mood into your overall Instagram look.
– Do not over-filter.
– Shoot decent photos with a decent camera, not always with your phone.