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Pharrell Williams x adidas Originals ‘Equality’ Campaign

October 30, 2014

Equality is the new love for adidas Originals x Pharrell Williams.

Pause Magazine Pharrell Williams x Adidas Originals Ccampaign04You’ve already seen the pieces that Pharrell created with adidas Originals, but now we can also crave over said items through a campaign. Much in line with the all-round creative genius’ belief in products for humans rather than sexes and the power of uniting forces, the campaign for this ongoing collaboration with the German sportswear giant celebrates diversity and stands for equality. Ryan McGinley shot the images with styling by Jay Massacret and art direction by Lloyd & Co. The first series focus on the “Tennis” Part 2 collection.

Pause Magazine Pharrell Williams x Adidas Originals Ccampaign02Pause Magazine Pharrell Williams x Adidas Originals Ccampaign01Pause Magazine Pharrell Williams x Adidas Originals Ccampaign03Words: Richenny Felicia



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