Rome is the new Gucci.
Wild days and wild nights sees Gucci travel to Rome for its Spring/Summer 2017 campaign. Gucci shows off its spirit and style to the iconic city Rome with an editorial that highlights its latest collection. The SS17 campaign is captured by photographer Glen Lucford who is known for capturing the best fashion house’s in the game. The campaign shows artists and colorful characters collide in the city of Rome, dressed in head-to-toe Gucci evening gowns, hanging out with tigers and lions and partying in a marble fountain. The campaign showcases the latest Gucci collection designed by creative director Alessandro Michele shot in various Roman landmarks. With wild days, nights, and animals – Gucci surely expresses its outgoing spirit for SS17.
Watch the campaign video above and take a look at the full Spring/Sumer 2017 campaign below: