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Gritty Berlin is the backdrop.
adidas Originals have just unveiled the brand new Spring/Summer 2017 EQT collection in full.
With the renowned fashion photographer Jürgen Teller behind the lens and models Lili Sumner, Valerie Mevegue and Ayaana Aschkar Stevens in front of the lens, the lookbook was always going to be a hit. Shot in the gritty streets on Berlin, the collection blends in seamlessly to the grey, graffiti-covered setting.
As for the clothes themselves, inspiration was drawn from EQT’s own history, which dates back to the 80s. A truly urban yet retro vibe runs through the collection, with nostalgic branding and that iconic forest green colourway contrasted with contemporary silhouettes which bring it bang up to date.
Find the adidas Originals EQT Spring Summer 2017 collection in the adidas online store now.
Check out the full SS17 lookbook shot by Jürgen Teller below: