FKA Twigs Creative Directs New Nike Campaign

January 11, 2017





FKA Twigs appointed Creative Director of the collection.

fka_twigs_group_photo_65280

Nike have collaborated with FKA Twigs on a campaign to celebrate the launch of a brand new range of Zonal Strength Tights Collection for Spring 2017.

The campaign, which is titled ‘Do You Believe in More?’, sees Twigs take to the Creative Director’s chair as she conceptualizes, directs, performs, and soundtracks a collection of work which highlights the importance of ‘modern movement’ and sport as a channel of expression. 17-year-old photographer David Uzochukwu was hand picked by FKA Twigs to shoot the campaign.

The performance tights, designed for both men and women, feature specific compression zones which target key muscle groups to reduce muscle vibration for an optimised and efficient workout.

In the collection are two types of tights designed specifically for runners and for gym-goers, as each have very different needs.

Nike’s Zonal Strength Tights Collection will be available to buy from Nike retail stores and nike.com beginning 12th January.

Check out the campaign shots and lookbook shots below and see the campaign video above.

chester_marthinus_3_65198

english_gardner_2_65199

english_gardner_65171

jay_kirton_65201

kaili_bright_65206jpg

latonya_swann_2_65202

lilty_letter_65203

madelyne_spang_65204jpg

matthew_josephs_65173jpg

miles_chamley_watson_2_65208

miles_chamley-watson_65172jpg

mishay_petronelli_2_65207

paloma_calmquality_65209

rithiely_pereira_65205jpg

saskia_horton_2_65210

sp17_nw_tights_rn_look1_colleen_01_65228

sp17_nw_tights_rn_look1_colleen_03_65249

sp17_nw_tights_rn_look1_colleen_04_65225

sp17_nw_tights_rn_look1_colleen_05_65227

sp17_nw_tights_rn_look1_colleen_07_65233

sp17_nw_tights_rn_look29_calu_01_65248

sp17_nw_tights_rn_look29_calu_02_65242

sp17_nw_tights_rn_look29_calu_03_65221

sp17_nw_tights_rn_look29_calu_04_65235

sp17_nw_tights_wt_look3_koharu_01_65246

sp17_nw_tights_wt_look3_koharu_02_65244

sp17_nw_tights_wt_look3_koharu_03_65247

SP17 NW Tights

sp17_nw_tights_wt_look3_nafi_01_65222

sp17_nw_tights_wt_look3_nafi_02_65229

sp17_nw_tights_wt_look3_nafi_03_65236

sp17_nw_tights_wt_look3_nafi_05_65226

sp17_nw_tights_wt_look3_nafi_06_65238

sp17_nw_tights_wt_look3_nafi_07_65220

sp17_nw_tights_wt_look3_nafi_08_65243







Post a new comment