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The Weeknd x PUMA New IGNITE Limitless

January 11, 2017





There’s a new hi tech sneaker in town.

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PUMA are releasing a new city-ready IGNITE Limitless silhouette designed for pounding the pavement with a campaign entitled ‘Run the Streets’.

The new Limitless range includes a Hi Tech and an Extreme Hi Tech silhouette. Aesthetically, the sneakers feature a clean design, matte and shiny textures, bonded edges and bold branding. Performance-wise, the Limitless footwear features an IGNITE FOAM midsole, protective stability cage and 4-way stretch neoprene for a dynamic fit. PUMA knows the city never sleeps, which is why there’s even reflective details to keep you safe whatever the hour.

And with The Weeknd modelling the kicks in the campaign, what’s not to love?

Retailing at £115, the IGNITE Limitless Hi Tech and Extreme Hi Tech drops on 12th January at JD Sports.

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