VFILES & Mountain Dew showcase a Coachella capsule collection.
The New York-based VFILES recently joined forces with soda brand Mountain Dew depicting a Coachella capsule collection. In recognition of this year’s Coachella festival, the collection is titled “92264? and is inspired by California summers and the colours of the new Mountain Dew label series.
The Coachella capsule is composed of Hawaiian shirts, dip-dyed T-shirts, crop tops, shorts, hats, bandanas water bottles and towels. Surely it will be thoroughly publicised on all social media platforms, especially Instagram- along with all the other Coachella inspired posts. The VFILES x Mountain Dew capsule collection is set to release soon at VFILES’ pop-up and pool party in Palm Springs, California.
Meanwhile, browse their website here for inspiration.