The IKEA craze continues, now with their own fragrance. IKEA has become somewhat of …
Today’s the day.
Somehow another new season is upon us again – where’s the time gone? It seems just a hot minute ago when we were lauding the spectaculars of A/W17. The shows kick off tomorrow with plenty a party tonight and there are too many reasons to get excited. We say it every season but London really is the heart of the contemporary designer when it comes to the mainstream menswear shows. This exceptional force of nature that is our city breathes life into the creative airwaves year after year.
While the inevitable hype (ours too) surrounds Craig Green, Wales Bonner, COTTWEILLER, Vivienne Westwood and Charles Jeffrey LOVERBOY’s first standalone show, we’re super psyched for a mix of old and new contributors. Nicholas Daley, Edward Crutchley and Art School, are our top billing. Here’s why:
CSM grad Daley marries quintessentially British style with a restless nonconformity, delivering an aesthetic that artfully combines classic Savile Row tailoring with the rawness of workwear. Looking to the UK’s rich history of subcultures and multiculturalism, the resulting look over his past seasons since launching in S/S15 celebrate craft and culture in an intensely studied and contemporary style.
With a similar substance to Daley in terms of education (CSM) and a dedicated research philosophy, Crutchley’s creations differs wholeheartedly. A Fashion East alum with an amazing appreciation for artisanal fabric and well-travelled inspirations, he’s got a Louis Vuitton collab in the bag and an eclecticism in past collections that make his show tomorrow one not to be missed.
The most contemporary iteration of genderless fashion, Art School is masterminded by Eden Loweth and Tom Barrat. Debuting with MAN for SS18, the AW17 collection and presentation demonstrated the rightful mood and direction that contemporary UK fashion is moving towards. Roll on Saturday.