It’s not uncommon for musicians and celebrities to try their hand at designing and collaborate with brands, but it takes a lot of drive, passion and ambition to run a successful clothing line whilst being one of the biggest musicians in the world. We’ve outlined some of those who’ve done it best below.
Drake – OVO
OVO or Octobers Very Own is the label run by Drake, with stores in Toronto, Los Angeles and New York. Drake is arguably, one of, if not the biggest rapper in the world yet has still had time to grow OVO into a worldwide phenomenon releasing everything from hoodies to phone cases.
Tyler, The Creator – Golf Wang
Tyler, The Creator releases constant must-have pieces with his Golf Wang clothing range known for stripes, pastel colours and excellently designed and produced pieces. He’s also designed a range of sneakers in the past including his Golf Wang x Vans collaboration as his extremely recently Golf Le Fleur x Converse range which sold out in minutes. Tyler hosted the Golf Fashion Show in 2016, featuring furniture designs as well as clothing, showing just how far he has come since designing and releasing t-shirts for Odd Future.
Kanye West – YEEZY
Yeezy Boost Sneakers are a must have for any streetwear or Kanye fan, selling out in minutes and found constantly on the feet of the lucky few who are able to cop. The rest of his YEEZY range may be harder to spot in the street due to high prices and minimal design, but he still impresses with his extravagant fashion shows every year.
Rihanna – Fenty PUMA
Rihanna’s Fenty range released through PUMA excels in both the men’s and women’s range, with her sliders being a Spring/Summer 2017 staple. The range is perfect for the runway with Rihanna’s designs showing her design and styling ability whilst reflecting a rebrand for PUMA into a modern, youthful, streetwear influenced sports brand.
Pharrell Williams – adidas
Pharrell’s collaboration with adidas has given us a whole host of apparel and sneakers such as the Human Race NMD, Tennis Hu and more. He’s also known for being the man behind Billionaire Boys Club, with a flagship store in central London and a variety of wearable items.
Tinie Tempah – What We Wear
What We Wear launched at London Mens Fashion Week at the beginning of this year, rather discreetly under the creative direction of Tinie Tempah. Mixing sportswear with sleek tailoring, this collection showed a wearable and versatile menswear collection.