Who's up for hiking?
It appears the provider of outdoor fused with fashion wear, Roa, has been hard at work with Slam Jam in order to put the brand’s latest collection in the spotlight, and we are glad it is receiving the attention it deserves. Specifically, Roa’s SS18 offerings have been featured in an extensive editorial styled by Slam Jam and shot by the photographer Akihiro Furuya.
In which you can see Roa’s latest footwear model titled the ‘Oblique’ marrying the classic mountain boot with the latest tech materials to hit the market such as the nylon normally used for parachutes. This consequently has enabled the handcrafted shoe to appeal to a wider audience of fashion enthusiasts while remaining true to the legacy of the hiking tradition. Furthermore, we see a range of new colourways adorn the piece, with our favourite being the pink iteration. Take a look at the editorial below.