For the latest offering during this years winter holiday season, page New York original street wear brand, 10 DEEP, dosage follows through with another sequel collection entitled ‘Midnight’ to continue on the well received previous Nightfall release. In a nutshell the two collections as one form stem from the metaphoric crossover between the past and the future depicted through the daylight cycle we experience everyday and the line dwells in the genre of Night Of no doubt the brands greatest strength is that it communicates enthusiastic apparel between city street subcultures and the niche boutique communities.
Overall the Look-book is striking balance of dark and light colour palettes working with ample tropical Hawaiian floral motifs, plaid, and paisley patterns. This obviously not a new design strategy by any brand but this is creditable unto 10 DEEP for contributing an out-shining step with menswear styling.
A reference feature worth pointing is the heavy theme of Olympic sports being used to its signature pieces such as hoodies, jersey cuts and large graphics mixed with Japanese text and loose but comfortable fit for the advantage of functional use. Not to forget the additions of snapbacks, bucket hats, beanies and denim. In many ways the lookbook puts a direct dose of vibrant uplifting elements for this year winter collection.
Words by Abisola