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Brand Watch: Malmo London AW13 Launch‏

By January 21, 2014Fashion News

An independent label that focuses on premium quality and print, Malmo London is a brand that has been brought over from Sweden and to the streets of London. Premium ethos with street influences is where they pitch themselves, “the in-between”.

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Something refreshing to see from the brand is how they are very open with their production processes. Many brands will simply say ‘in-house’ or not delve into how their garments are produced. With Malmo they are proud to say how there garments are made. As their items are in strictly limited quantities, every product is screen printed by hand, meaning that every item is unique and made in Kathmandu, Nepal. As for quality, they only use the finest combed cotton and that is something they promise, “will never, ever change”.

Their A/W collection features the coaches jacket, leopard sweat and kubrick tee, just some of the items we picked out from the collection. The AW13 collection is another development on the growing reputation the London brand are creating for themselves, infusing bold all-over prints and more simplistic text based products that focus more on material, into one very strong collection. PAUSE is always looking to highlight independent brands that deserve recognition and Malmo London is certainly one of them. We cannot wait to see what 2014 has install.

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Words: Jordan Bunker

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