Puma Unveils AYTΛO Collaboration

Streetwear Meets High-End.

Puma has just unveiled an exciting new collaboration with Russian brand AYTΛO | Outlaw Moscow set to launch in early July 2018.

Fusing elements of both streetwear and high-end fashion into the collection, the relatively minimal styles feature distinctive Russian design elements, with Puma written in Cyrillic, ‘ПYMA’, alongside the AYTΛO branding. With everything from elegant floral prints to crisp colour-blocking, sock like styles and low top suede options; it’s one of the more complex collections we’ve seen in a while.

Designed in Russia and shot in South Africa, the diversity embued ensemble will drop in early July. In the meantime, check out some shots of the upcoming collab below.

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