Fun & Funky.
London streetwear juggernaut, Named Collective, has just unleashed its latest offering – the “Animated” collection. In a daring move, co-founders Georgie and Sam have dropped an 18-piece collection, marking the brand’s most extensive release since 2020, and it’s tailor-made to captivate the dynamic tastes of their Gen-Z following.
The Animated collection offers a kaleidoscope of zip hoodies, pullovers, sweatpants, baby tees, beanies, and a trucker hat, whilst showcasing the signature ANIMATED graphic in hot pink, lilac, baby blue, and classic black hues. Each piece is a canvas of intricacy, featuring front embroidery and a grand satin appliqué NAMED COLLECTIVE logo on the back, a testament to the brand’s commitment to pushing boundaries.
Journeying from bedroom brand to streetwear juggernaut, The Named Collective’s journey has morphed from humble beginnings to a disruptive force in streetwear. Georgie and Sam turned their ‘bedroom’ brand into a powerhouse, starting with crafty customisations that turned into a thriving teen side hustle. Founded on inclusivity, Named Collective shattered the mould with limited drops and attention-demanding guerrilla campaigns. Counting pop royalty Miley Cyrus as an early adopter and a TikTok following of nearly 400k followers, Named Collective stands tall with over 1 million supporters, remaining independent and shaping streetwear for a new generation.
Priced between $37 and $129, the Animated collection exclusively drops on www.namedcollective.com.
See the collection in the images below:
PHOTO CREDIT: NAMED COLLECTIVE