A Second Drop.
Louis Vuitton is welcoming spring with the much-anticipated second drop of their revived Takashi Murakami collaboration, focusing this time on the delightful Cherry Blossom motif. The brand unveiled the second drop through Instagram, generating immediate excitement. This re-edition isn’t merely a nostalgic throwback; it’s a vibrant resurgence of a partnership that fundamentally reshaped the landscape of luxury fashion. To truly grasp the significance, recall the original collaboration’s impact: those iconic monogram canvases bursting with Murakami’s playful, pop-infused designs, a fusion that felt both audacious and utterly of its time. This second chapter seeks to reignite that same sense of wonder, offering a fresh take on a beloved classic, now amplified through the immediacy of social media.
Zendaya, the face of the campaign, embodies this blend of timeless elegance and contemporary flair. Captured in striking collage-style images by Inez van Lamsweerde and Vinoodh Matadin, she’s framed against softly lit cityscapes, juxtaposed with Murakami’s signature smiling pink flowers. It’sThe campaign, launching globally in print on Saturday, and the collection itself, pre-launching online March 14th and in stores March 21st, are perfectly timed to coincide with Japan’s cherry blossom season, a subtle yet powerful nod to the collaboration’s cultural roots.
PHOTO CREDITS: Courtesy of the brand
