Earlier this year, Rossario George offered a glimpse into what would become one of the brand’s boldest creative shifts yet: the arrival of the Sex Drive collection. With this preview came something unmistakable—a new chapter had begun.
Built through sharp silhouettes, high-gloss vegan leathers, and a heightened exploration of movement and sensual architecture, the upcoming 2026 collection signals a fearless evolution for the House of Rossario George. Now, the brand unveils its first official visual statement for the season: “The Velocity of Desire.”
This editorial narrative presents Sex Drive as a collection in constant motion—a wardrobe charged with electricity, designed for individuals who embrace autonomy, intensity, and modern sensual power. It draws from Rossario George’s established codes—precision tailoring, statement textures, and unapologetic glamour—while introducing new ones centered on fluidity, kinetic energy, and sculptural vegan materials.
The visuals capture the collision of confidence and velocity: bodies in motion, silhouettes activated by zippers, shine, and shadow, and garments that appear to shift identities with every step. It’s a study in transformation—how a single piece can invite boldness, defiance, and elegance, depending on the wearer’s chosen self.
Erotic in spirit yet architectural in construction, Sex Drive marks a definitive elevation for the brand. This is Rossario George stepping into its most magnetic era—where clothing is not just worn, but felt. Where luxury is not only seen, but experienced.
The Sex Drive collection debuts on the runway in March 2026 and will be available in select locations and online later that year.
