‘sub.culture.’
J.Lindeberg recently unveiled it’s latest Spring/Summer 2020 collection in its new London showroom.
Drawing inspiration from a modern take of the 1960s ‘Mods’ subculture and the clash of British tradition and Swedish innovation, the range features reworked fish “Mods” parkas, trench coats and car coats, alongside elongated bomber and suit jackets, polo shirts and button – ups. The collection is rounded out with knitwear pieces crafted from chunky yarns and a new sneaker silhouette in the form of the “Twiggy Runner” that features a comfortable, chunky Vibram outsole. Adding a touch of chic and flair to classic Scandinavian tailoring, this season sees a rework of classic brand silhouettes, adding new technical fabrics, trim solutions while experimenting with volumes and shapes.
Speaking on the collection, J.Lindeberg Creative Director Jens Werner says: “SS20 tells a story of the way certain cultural movements substitute others and how something subversive becomes mainstream, later passé and in the end returning as ”cool” in new subcultures – how cultures within a culture evolve and offshoot into something else. The Mods movement is an interesting representation of this – the attitude and confidence of a few personalities that influenced the style and dress code for decades.”
Check out the pieces from the collection in the images below:
PHOTO CREDIT: Kevin Buitrago
