A look behind the scenes.
As fashion houses continue to search for new ways to stay in touch with their customer bases, Louis Vuitton just unveiled a new video entertainment platform, dubbed ‘LVTV.’
Jumping into the digital content world, Louis Vuitton’s LVTV will aim to provide an exclusive 360 view into the world of Louis Vuitton, through premiering video content on YouTube that will be accessible free of charge. With material spanning across five main categories, content on LVTV will feature Louis Vuitton’s own Menswear Director, Virgil Abloh alongside celebrities and friends of the brand. Exploring items that define the brand’s history, the latest episode of the platform sees French fashion documentarian, Loïc Prigent travel to Louis Vuitton’s shoemaking workshop, learning about the traditional craftsmanship and technology used in Louis Vuitton shoe collections.
See the trailer for Louis Vuitton’s LVTV YouTube Channel below:
PHOTO CREDIT: LOUIS VUITTON
