Bold BoohooMAN Essentials.
Arguably one of the more aptly suited releases in recent times, boohooMAN has teamed up with singer, rapper and ‘Banku Music’ pioneer Mr Eazi for the release of their lounging suited ‘Tracksuit Edit’.
Offering up a range full length and short style tracksuits, basketball jerseys and matching sets, the drop arrives in a kaleidoscope of bold neons with vibrant prints and gradient colour effects throughout. Speaking on the shoot concept, Creative Director Cleveland Campbell elaborated;
“There is no escaping the imagination. In unprecedented times, escapism and expressionism is so important to keep at the forefront of a creative mind. This is what we kept at the core when conceptualising the shoot with Mr Eazi- the set itself, was built to reflect a dreamworld.
Check out the full set of images below and shop the collection via the boohooMAN website starting tomorrow, Friday 1st of May.
PHOTO CREDIT: @BoohooMAN