Gap x YEEZY.
While the rumour mill has been swirling on this topic for quite some time now, Business of Fashion recently reported that the Gap collaboration with Kanye’s YEEZY is now on track for a release by the end of June 2021.
Initially teased back in June 2020, it’s no secret that the American apparel giant is putting all their bets on the success of the release – hoping to make in excess of $150 million USD from the YEEZY partnership in its first full year alone. While little in terms of details have yet to emerge about what we can expect, it’s safe to say the drop will likely comprise a slew of the retail giant’s tried-and-tested essentials with Ye’s branding featured heavily throughout.
Thoughts? Stay tuned for more…