Theory in London.
One of the latest arrivals on London’s Regent Street, New York label Theory recently opened a new flagship store in one of the capital’s shopping hubs.
Situated alongside the UNIQLO store with direct access from one to the other, the new space located at 103-113 Reget Street marks the first time the duo will share a space in the United Kingdom. Bringing their quintessential NYC aesthetic across men’s and women’s collections, a neutral palette is utilised throughout with a general contemporary, clean and open feel helmed by London-based architecture studio Sybarite. Speaking on the news, Kazumi Yanai, Global Chairman of Theory and Chairman of UNIQLO USA commented:
“Establishing our brand presence in Europe is important for our global business strategy, which already includes a strong presence in America, Japan, China, and Korea. This new flagship store on Regent Street cements our commitment to this part of the world. We are excited to offer men and women in this market our impeccably crafted wardrobe essentials.”
Check out some shots of the new space below and visit for yourself at 103-113 Reget Street, London.
