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As a homage to the late Juice WRLD, who name-dropped the denim brand in many of his songs and freestyles, Ksubi has just launched its ‘999 Club’ collection. Shot by Neriyah and directed by Steve Cannon, the campaign features a plethora of big names including close collaborator Trippie Redd, producer Haan, skater Boo Johnson, actress Jessica Belkin, artist Skye Morales, model Ashley Got and emerging artist ZZZ.
The collection is inspired by Juice WRLD’s habit of scribbling on his jeans and so Ksubi has taken this idea of adding multiple drawings of skulls, thorned hearts and graffiti lettering to the denim pieces in the capsule. Other pieces include hoodies and t-shirts with a Juice WRLD graphic and a Ksubi logo.
PHOTO CREDIT: @Nari
