Origins, travel, experience.
Shoreditch’s historic Brick Lane is not only a home of fashionistas, foodies and record lovers, but also Gucci’s unmissable art wall that has found its place just off the bustling street to promote the fashion house’s latest campaigns.
Having previously been emblazoned with the likes of Harry Styles and Jared Leto for Gucci’s Beloved and Love Parade campaigns respectively, the face of the Old Truman Brewery has now taken the form of one of the hard suitcases that stars in the new Gucci Valigeria Ad campaign and is part of the Gucci Savoy collection.
Featuring actor Ryan Gosling, the Gucci Valigeria campaign is the narrative result of the label’s deep-rooted association with the world of travel and tells the story of a getaway to dreamlike dimensions that prove more real than any imagination could conceive.
“Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys…” says Creative Director Alessandro Michele.
Check out the Gucci Valigeria art wall below.
PHOTO CREDIT: GUCCI
