Let Your Hair Down.
It’s often easy to lose yourself in the seriousness of the fashion world but as Paris Fashion Week comes to a close, Noah and PUMA are here to remind us that it’s not all struts and pouts as they present the second instalment of its much-talked-about multi-season collaboration.
Returning after their raucous display on the tennis court for their debut collection, the collab’s follow-up continues on from its troublesome antics earlier this year as we join a pair of (fully clothed) protagonists on their escapade through a museum. Chased by nude critics, patrons, and security, the two ‘clothed streakers’ are adorned in an array of the collection’s hero pieces.
Moving on from the PUMA Star that very much dominated the pair’s initiation, part two pinpoints the Pro Star as its pièce de résistance – imagined in a Cream colourway with Green accents and signature branding.
Accompanied by a selection of tennis-inspired apparel including the quarter-zip hoodie, graphic long-sleeve tee, knitted headband, and printed shorts (ft. the Super PUMA mascot), the PUMA x Noah season two collection is now available online and in select retailers.
Check out its wild campaign shots below.
PHOTO CREDIT: PUMA x NOAH
