“An Elegant Palace.”
A meticulous marriage of unmistakable style and cultural heritage, Dsquared2’s new London flagship store, located in Mayfair at 67 New Bond Street, has officially opened its doors.
Conceptualised by STORAGEMILANO in reflection of the brand’s distinctive soul, the two-level space – based on the idea of the Wunderkammer (“room of wonder”) – takes inspiration from its signature 1950s American aesthetic and “a museum and archival heritage”.
Featuring hand-applied micro-cement walls, a custom lacquered okoumé wood showcase, London Tube-inspired tubular systems, and symbolic colour-block carpets, the boutique defines itself as a “harmonious fusion of tradition, innovation, and an unconventional vision”.
Check it out below.
PHOTO CREDIT: DSQAURED2
