Championing Friendship & the Great Outdoors.
Norway born Holzweiler get back to the great outdoors for Spring/Summer 2024, looking to friendship and the changing of the seasons for inspiration.
Bringing in familiar themes of connection to nature and community, as seen through a plethora of runway shows and other seasonal campaigns, Holzweiler continue to cement their brand identity in the wider fashion space as this latest campaign depicts a group of friends wild at heart as the seasons change, playing on the first hint of flowers, lush greens, and dreamy summer evenings. Shot by photographer Esther Theaker, the imagery depicts models parading around sun-lit meadows and traversing rugged treehouses, whilst others kiss and embrace the fleeting moments of summer in the English countryside.
The collection itself plays on soft pastels and Holzweiler’s signature tactile knits, acting as a transition from season to season through lighter outerwear, denim, crocheted knitwear, silk dresses, shorts, and more, with many of the pieces maintaining that stripped back and utilitarian aesthetic that has become so synonymous with Holzweiler. Some heritage pieces from this new collection include the ‘Tine Cardigan’ and ‘Cocoon Bag’, whilst cable knit sweaters and draping dresses truly encapsulate the irrepressible freedom that emanates from the emotionally charged campaign shots.
Check out the Holzweiler SS24′ campaign below and shop the collection now.
PHOTO CREDIT: Holzweiler/Esther Theaker
