Familiar Faces.
Aimé Leon Dore has launched a transcontinental video featuring friends and family of the brand as a way of debuting their latest collection. Among the familiar faces were footballers like Rio Ferdinand, Declan Rice, and Leah Williamson, alongside rapper Loyle Carner and artist Gabriel Moses.
Directed by Walid Labri, “The World’s Borough” takes viewers through a series of campaign images and videos, detailing their experience with family. The shots are centered around a bus shelter in London, with the distinctive TFL benches popping out behind ALD’s latest collection.
As the campaign imagery allowed the footballing world to collide with some of London’s brightest rising stars, ALD’s clothing collection followed suit. American football-style jerseys were layered atop dress shirts, football scarves were tied around the waists of skirts and balls were kicked about by penny loafers, Air Jordan sneakers, and rubber mules.
Aimé Leon Dore has yet to announce a release date, along with anymore advertising related to the collection. In the mean time, check out the imagery below.
PHOTO CREDIT: Aime Leon Dore
