"A Love Letter to the Rave".
Clarks’ brand-new summer campaign, Sunset: A Clarks In Manchester Film, celebrates the legacy of the underground Manchester rave scene with the slogan “A Love Letter to the Rave.”.
As part of the campaign release celebration, an exhibition exploring archival images from Manchester’s iconic rave scene from the 1990s was held at Clarks Originals Manchester store. Alongside this, Director Glenn Kitson’s film honours the era with a fitting tribute. It’s no secret that underground raves and super clubs like the Hacienda inspired a worldwide dance movement. Clarks can be proud to say its shoes often became the footwear of choice among this free-thinking generation.
With its new collection, the iconic Wallabee shoe shines once again in the strobe light, in three vivid designs, each dedicated to individuality and freedom.
Check it out below.
PHOTO CREDIT: CLARKS
