Dropping this Weekend.
KidSuper x PUMA make their triumphant return as the duo reunite for the Spring/Summer 2024 season with a new cinematic campaign that indulges in Colm Dillane’s unbending creative vision.
Having most recently come together back in November 2023, KidSuper and PUMA seemingly can’t get enough of each other, forming an initial relationship based off of their mutual love for sport and, in particular, football. In his typically loveable and down to earth style, KidSuper’s founder and creative lead Colm Dillane took to the brand’s Instagram account to unveil the latest work between the duo, with this newest dose of campaign imagery championing the cultural significance of “mafia movies” and the aforementioned Dillane’s personal affection for them. Staged in a variety of familiar mafia-style settings, the tongue-in-cheek imagery sees Colm Dillane star alongside a host of serious-looking men and women, with standout KidSuper x PUMA garments including a multi-blue eye collage design cardigan, a burgundy and green tracksuit co-ord adorned with stitched detailing, as well as a multi-panelled hooded canvas jacket and a matching pair of trousers.
The latest KidSuper x PUMA collection will be available to buy this Saturday, April 13th, in-store and online.
