It's a Pigeon Pride.
Jonathan Anderson continues to champion the humble pigeon as his namesake brand – JW Anderson – step forward with a collection in celebration of Pride 2024, with this range providing a host of ready-to-wear mainstays.
The British born designer leans into his affections for the simplistic pigeon as the signature – and mega viral – pigeon clutch bag makes a reappearance in limited campaign imagery, whilst a harness and mohawk laden pigeon being showered in confetti adds something tongue-in-cheek graphic-wise. Additionally, vibrant Pride illustrations including a standout Pol Anglada art piece depicting a kissing gay couple are delicately layered throughout the range as the general aesthetic strays away from the more left-of-centre JW Anderson designs that we have seen of late, most notably on the Paris runway, with the action-ready lot of garments featuring slogans, graphics and colour palettes that nod toward Pride. The collection itself boasts an assortment of t-shirts, tank tops, polo shirts, sweatshirts, sheer see-through tops, as well as summer-ready swim shorts.
JW Anderson’s Pride collection is available to shop now via the brand’s website.
PHOTO CREDIT: JW Anderson
