Serie 07.
With Series07, Prototypes delves deeper into football culture, exploring its distinctive codes and key figures. Previously, the focus was on the sport’s working-class origins and its challenge to neoliberal commodification. This season, the design collective highlights the tribalism within football fan communities, emphasising the shared aesthetic and collective strength of fan firms over individual expression.
The event saw a bustling crowd, with notable attendees such as Shay, Asap Nast, Alexander Iwobi, Myss Keta, Ye, and Bianca Censori, all donning Prototypes’ full looks.
PHOTO CREDIT: ULIANA GAVRILCHUK
PHOTO CREDIT: VITALI AKIMOV