Balenciaga Drops an Exclusive Collaboration with Need For Speed Videogame

Luxury fashion house Balenciaga has partnered with the popular racing video game Need for Speed Mobile for a limited-time collaboration. This multi-faceted initiative provides fans with exclusive access to both in-game content and physical merchandise, merging the high-speed world of racing with high fashion.

Need for Speed Mobile players in China can unlock exclusive in-game content, including custom Balenciaga-themed car wraps, racing suits, and accessories. This digital aspect of the collaboration is so far available online in China, offering unique virtual items that enhance the gaming experience with a touch of luxury.

For those who prefer tangible collectibles, Balenciaga is offering a range of physical merchandise, such as limited-edition clothing, accessories, and footwear inspired by the game’s aesthetics. These items are exclusively available in select Balenciaga stores within China, as well as online through their official website and WeChat channel. The collection features bold designs and premium materials, reflecting Balenciaga’s signature style infused with the adrenaline-fueled spirit of Need for Speed.

Check out the collaboration below.