HUGO and Les Benjamins Launch FW24 Collaboration Inspired by Cultural Fusion

For Fall/Winter 2024, HUGO collaborates with Istanbul-based streetwear label Les Benjamins to unveil a collection that delves into inter-culturality, where East meets West. This partnership is more than a mere collaboration; it celebrates shared histories, cultural dialogues, and the unifying power of creative expression through evocative storytelling.