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Take a First Look at Ferragamo’s 2024 “In Florence” Campaign

By July 30, 2024Fashion News

A Candid Campaign.

Ferragamo are getting in touch with the times for the teasers of their new #FerragamoinFlorence campaign, tapping cutting-edge photographers for a casually captured array of images.

Going on their own Italian summertime adventure, the heritage Florence-born Ferragamo have retuned home for their new campaign entry, tapping photographers such as Juergen Teller – who has most recently worked with LOEWE – Raquel Zimmerman, as well as Lina Zhang. Heading to various hotspots around the popular summer holiday destination, the beauty of Florence is placed on the back burner as close-ups focuses on new season Ferragamo pieces take the floor, with such garments including a rather extravagant pair of Eva Heels adorned with vibrant purple frills, a pair of “Ferragamo” emblazoned gold plate black leather Ballerina pumps, as well as a pair of signature Ferragamo loafers.

Check out the teasers of Ferragamo’s latest campaign here.

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