Ever since the launch of #BeYourOwnBOSS campaign, BOSS has championed the call for individuals to lead a self-determined life driven by style and confidence.
Legendary British footballer and style icon David Beckham makes his debut in his first BOSS campaign alongside Nigerian singer-songwriter Burna Boy.
This star-studded campaign features a mix of fresh faces and established icons, adding a vibrant energy to this exciting new chapter of the BOSS story.
Joining Beckham and Burna Boy, South Korean actor Lee Jong-Suk makes an appearance, alongside returning talents like iconic Brazilian supermodel Gisele Bündchen, the legendary Naomi Campbell, and Italian tennis star Matteo Berrettini.
PHOTO CREDIT: @BOSS