Lighting. Lighting. Lighting.
Giorgio Armani’s Fall/Winter 2024 campaign uses lighting to its advantage here, bringing forward a semi-saturated and diffused yet intense spotlight.
Shot in the Armani studio by renowned photographer Carlijn Jacobs, Giorgio Armani’s Fall/Winter 2024 campaign sets models and pieces in the midst of a plain white background, thus highlighting faces and glances before keeping focus on the fabric of the clothes and making the shots come with a pop. The campaign imagery features models Mila Van Eeten, He Cong, Liam Kelly, Diogo Gomes and Long, each of whom embrace the forward and confident Giorgio Armani way, staring at the camera with a secure and knowing gaze.
Check out the Giorgio Armani FW24 campaign below.
PHOTO CREDIT: Carlijn Jacobs/Giorgio Armani
