A tale of New York.
Harlem’s very own Jim Jones joins Wonder Liu as the face of KidSuper’s Autumn/Winter 2024 campaign. This collaboration follows Jones’ memorable runway appearance alongside football legend Ronaldinho and ballet dancer Julian MacKay. KidSuper’s creative director, Colm Dillane, shared his enthusiasm for featuring Jones in the campaign, citing a deep appreciation for the rapper’s strong ties to New York City. This campaign not only showcases KidSuper’s latest collection but also pays homage to Jones’ roots and the vibrant culture of NYC.
PHOTO CREDIT: @KidSuper™️