Funny Business.
PUMA, the global sports brand, and KidSuper, the visionary streetwear designer, have followed up their previous efforts with a new highly anticipated collaborative collection, taking a range of sporty footwear, apparel, and accessories and reimagining them with a modern streetwear twist.
Inspired by PUMA’s rich athletic heritage and KidSuper’s playful aesthetic, the collection features bold colours, unique patterns, and functional designs. From the Cellerator Tracksuit to the Reversible Vest and MMQ Jacket, each piece offers a fresh take on iconic PUMA silhouettes. The range also includes a selection of footwear, including the Easy Rider and Palermo, which have been reimagined with mixed materials and deconstructed elements.
To celebrate the launch, PUMA and KidSuper hosted a star-studded comedy show at the Apollo Theater in Harlem. The event featured a lineup of top comedians and the premiere of the second episode of SCRAM!, KidSuper’s limited animated series.
The PUMA x KidSuper collection will be available starting September 21st on PUMA.com, in PUMA flagship stores, and at select retailers worldwide.
Take a look at the collaboration below.
PHOTO CREDIT: PUMA X KIDSUPER
