Represent Takes Up Permanent Residence at Harrods

British luxury label Represent announces a landmark achievement: a brand new permanent space within the iconic Harrods department store in Knightsbridge. Founded by George and Mike Heaton in 2011, Represent has grown from a college project to a global force, and this new store signifies a major milestone.

Occupying a space on the Menswear floor , the Represent space echoes the brand’s signature style – refined minimalism. Drawing inspiration from their recently opened LA store, the design boasts clean lines and a sleek monochrome color scheme. Represent’s iconic “R” initial is featured throughout, reinforcing the brand’s identity.

This new haven for luxury shopping offers customers a chance to explore Represent’s entire repertoire. From the core collections – Owners Club, Initial, and mainline – to a special Harrods exclusive collection launching in October,there’s something for every Represent enthusiast.

PHOTO CREDIT: Represent