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Cîroc takes over The Standard to celebrate LFW with Fashion East and more

By September 5, 2024Fashion News

Ciroc-Infused.

In celebration of London Fashion Week, The Standard is championing local designers with three themed nights powered by Ciroc. Fashion East, KNWLS and Law Roach’s events will be held in that order, leading local creatives through three exquisite nights at The Standard. 

Day one entails an alumni event lead by Fashion East where the townhouse will be transformed into alumni hall, featuring past designers who have came through London’s creative ranks. KNWLS is being supported by Ciroc through their SS25 show on the day, followed by an after-dark celebration at Sweeties which will be decorated with KNWLS’ muses. One selected resident of The Standard and their guest will be awarded a complimentary stay plus tickets to the KNWLS show that morning. Finally, the celebration will end come to a close with Law Roach’s book release titled “How to Build a Fashion Icon.”

For the first time ever, The Standard is giving “real people” a chance to book and win room stays across the three delightful days. Nights will be full of Ciroc sponsored fun, and powered through the creative faces of A$AP Nast and Shygirl.

PHOTO CREDIT: The Standard

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