It's Always Burberry Weather.
Burberry has launched a star-studded campaign showcasing its latest outerwear collection. The multimedia effort, directed by Joshua Schulman, features a diverse cast including Barry Keoghan, Cara Delevingne, Olivia Colman, Little Simz, and English footballers Cole Palmer and Eberechi Eze.
Shot by Alasdair McLellan in London and the British countryside, the campaign is inspired by the iconic slogan “It’s Always Burberry Weather.” The accompanying film shorts offer a humorous and absurdist take on the Burberry brand.
Burberry’s Chief Creative Officer, Daniel Lee, shared his vision for the campaign, emphasizing the warmth and functionality of the outerwear:
“The Burberry trench coat and outerwear are what people associate Burberry with first, which goes back to that sense of familiarity that was important to us.”
Lee added that the pieces are designed to be robust and made for adventure. The campaign itself highlights seven key styles: the trench, Harrington, quilt, puffer, parka, aviator, and duffle coat. Lee has given each style a modern twist, pairing them with check scarves, boots, and a selection of ready-to-wear pieces.
Take a look at the collection below.
PHOTO CREDITS: Burberry
