Featuring an Air Max 95...
The Central Cee takeover is well and truly complete, with the transgressive UK rapper gearing up for his new album with the unveiling of his debut Nike collaboration.
Long being known as an admirer of the brand and having firmly put the Nike Tech Fleece back on the map in recent months, Central Cee is stepping out alongside his self-founded Syna brand to release his debut effort with the global sportswear giants, taking to social media to share a new campaign video. Putting his ability to capture the eyes of the youth on full display, the London-born star’s new Syna x Nike campaign sees kids fully take-over, with Central Cee himself being snapped back in the womb, making sure he’s rocking his iconic “LIVE YOURS” chain and a pair of the freshly-unveiled Syna x Nike Air Max 95 sneakers. Bringing forward what seems to be this era’s signature colour scheme, a black and rose gold take to the heritage UK silhouette, with the Air Max 95 shaping staying true to form. A “LIVE YOURS” hangtag reminiscent of the “BAND4BAND” hitmaker’s aforementioned chain sits pretty on the riveted upper, whilst a typical Nike Air pocket keeps comfort as key. Lastly, Nike’s go-to Tech Fleece uniform also gets a Central Cee makeover, with the predominantly black set coming adorned with rose gold co-branded accents.
Stay tuned for release information as it arrives.
