Unrealized childhood dreams.
This fall, European hyper-brand SSSTUFFF, known for its playful, irreverent designs, is stepping into new territory with its latest collection, *Broken Dreams*. For the first time, the brand has chosen New York City as the backdrop for its campaign, partnering with renowned photographer and filmmaker Richard Kern to bring its vision to life.
The FW24 collection takes inspiration from the childhood dream careers that once fueled our imaginations—only to fade as reality set in. SSSTUFFF taps into the nostalgia of those early ambitions, whether to be a rock star, astronaut or musician, and reimagines them through bold, innovative fashion. Each piece in the collection serves as a tribute to the playful, limitless possibilities of youth, while also acknowledging the humor and melancholy that comes with growing up.
The collection showcases a diverse array of apparel and accessories, grouped into four major dream professions: businessman, pop star, rock star, and veterinarian. A standout piece for the businessman concept is the Shirt Sleeve Bag—a quirky, functional cross-body bag crafted from a classic striped office shirt. Another piece is the Reversible Shirt Puffer, an office-wear-inspired jacket that features a detachable tie.
The collection will be available starting September 26th, both online and at SSSTUFFF stores.
PHOTO CREDITS: SSStufff
