After Hours.
When the lights have dimmed and Hollywood’s up-and-comers come out to play, AMIRI’s Pre-Spring 2025 collection comes into its own.
Themed around another side of the wider Hollywood scene – at night, after hours, off-duty – AMIRI’s Pre-Spring 2025 collection and campaign sees a set of stills look to Hollywood’s enduring narrative of rising young icons in the-making. Spilling with dynamism, sharply-tailored suiting with rich, luxe detailing mix and the backdrop’s more laidback approach to create a stimulating juxtaposition throughout the campaign.
Taking place at The Benjamin, a speakeasy-style cocktail bar, AMIRI’s Pre-Spring 2025 campaign sees the bar become a beacon of life, boasting vintage-inspired elements reminiscent of old Hollywood glamour and after-hours hideaways. AMIRI’s out-of-office models play billiards in style as their garments mix old Hollywood aesthetics with modern touches, being elevated through AMIRI’s distinct attention to detail. Typical brand silhouettes are scattered with new and exciting prints and embroideries, including on-theme dice, billiard balls, and cue motifs that that present an olive branch connection to jazz clubs and bar scenes.
Check out AMIRI’s Pre-Spring 2025 campaign below.
PHOTO CREDIT: AMIRI
