Innate Provocation.
Independent fashion house Avavav has collaborated with Adidas on a provocative and humorous collection labeled “The Worst Game You’ve Ever Seen.”
The collection was initially teased during Avavav’s Spring/Summer 2025 presentation in Milan, where the brand jokingly attempted to break the world record in short distance running. Founded in 2021, Avavav garnered their reputation in the fashion community for its subversive, boundary pushing approaches to branding and marketing, with this particular adidas collection being an ironic collision of fashion and sport.
“From the beginning of our partnership, I was encouraged to ‘make fun’ of adidas. There’s so much irony in how seriously we take both sports and fashion and exploring that while maintaining a serious attitude has been incredibly fun,” said Skonare Karlsson, the brand’s founder.
Their inaugural collection is centered around the adidas Superstar, formerly used as a performance basketball sneaker, which has their signature four finger motif attached at the toe. The remainder of the collection includes classic adidas sportswear reimagined in a more playful tone. Matching three stripe track jackets are cropped, the track robe is extended and their exaggerated puffer jacket features hunched shoulders.
Avavav and adidas’ collaboration will be available globally on November 21st, and is available through all of Adidas’ shopping outlets.
Check out imagery below.
PHOTO CREDIT: Adidas
