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DARKCIRCLE Unveils LOT.5 Collection and AI-Powered Campaign titled [UN]Real

By November 22, 2024Fashion News

A fusion of creativity.

Birmingham-born streetwear brand DARKCIRCLE has launched its LOT.5 collection alongside [UN]Real, an AI-driven visual campaign set within the imagined ‘SUMWHERE’ Gallery.

With a mission to serve the creative community, DARKCIRCLE designs for the stylists, photographers, and directors shaping culture from behind the scenes. This collection redefines streetwear as a daily uniform for visionaries, blending functionality with the spirit of creativity.

The [UN]Real exhibit explores the fusion of fashion, art, and technology, dissolving the boundaries between product and presentation. It reflects the brand’s ethos of championing creativity, further showcased through initiatives like DARK.ART GALLERIA, which celebrates artistic expression and collaboration.

The LOT.5 collection features trench coats, trucker jackets, hoodies, sweats, and the Forever Down Jacket 3.0, blending DARKCIRCLE’s signature typography with timeless comfort for creators everywhere.

LOT.5 will be available exclusively to DARKCIRCLE® Studio Members starting Friday, 22nd November, with access opening to all on Wednesday, 27th November.

PHOTO CREDIT: DARKCIRCLE

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