Taking all Over the Speed.
Dua Lipa reunites with PUMA for a new campaign featuring the Speedcat, reimagining bold exploration through a modern lens. Clad in sleek, racing-inspired all-black PUMA gear, Dua takes command of the iconic “Red” Speedcat, setting off on an journey through the desert at dusk.
Originally launched 25 years ago, the PUMA Speedcat returned in summer 2024 and quickly reclaimed its status as a fashion essential. The racing-inspired silhouette, bolstered by celebrity endorsements and high demand, has evolved with exclusive collaborations and limited-edition drops. Starting December 5, 2024, the Speedcat will be available in classic “Red” and “Black,” as well as a fresh “Pink Blush” colorway, online at PUMA.com, in flagship stores, and select retailers worldwide.
PHOTO CREDITS: Puma
