Real Cozy.
Jacquemus’ global travels have seen their stores touch down in everywhere from Paris and Milan to Courchevel, with London now taking centre stage for Winter 2024.
Evoking the spirit of the Mediterranean lifestyle, Jacquemus’ new London boutique store contradicts the rainy, glum associations to England’s capital city, bringing forward some of Simon Porte Jacquemus’ affections for summertime. Sitting on the revered Bond Street in London, Jacquemus’ new storefront was opened via a grand ribbon-cutting ceremony, with attendees being welcomed into an airy space that boasts sparsely populated walls and curated product selections, giving the boutique a sense of flow and rhythm. In royal style, corgi dogs populate sofas and trot around the upstairs of the winding shopping area, with bedroom and living room areas consisting of stacked walls holding Jacquemus’ latest leather bags, rails of new brand silhouettes, as well as footwear.
Take a look at Jacquemus’ new London boutique – which opened over the weekend – here.
