Muted as Per.
Whilst other leading fashion mainstays stayed true to the Lunar New Year’s traditional red and yellow stylings, Balenciaga stayed true to themselves, stepping forward with their new 2025 New Year series.
Put together by director Lucca Lutzky, an array of Balenciaga campaign videos and images feature leading actress Zhang Xiaofei, actress and singer Yang Chaoyue, as well as model Bing Bing Liu. The campaign puts Balenciaga’s name at the forefront, with the latest Spring/Summer 2025 collection being on full display. Celebrating the “Year of the Snake,” the short films are shot in relaxed home settings, capturing intimate moments reflected in mirrors as the featured talent ready themselves for the New Year festivities, all the while narrating over the top through heartfelt voiceovers that champion uplifting reflections and good fortune.
The range of pieces snapped in the campaign include new ready-to-wear styles like hooded denim and flannel jackets, a leather taxi jacket, hoodies, sweatpants, and t-shirts, with each individual piece boasting the subtle New Year series motif: a patched monogram Balenciaga logo with a washed, distressed finish.
Balenciaga’s New Year series is available to shop now.
PHOTO CREDIT: Lucca Lutzky
